Every cloud has a Silver Lining.

The campaign reached over three-quarters of the Canberra audience with a total of 1.5M impressions.

Currently performing 400% above the financial category norms.

770 fabulous Frockers, more than 10,000 supporter donations and priceless awareness-raising across the nation have all culminated in $1,000,000 raised.

Exceeded expectations significantly, 489% over the forecast, generating 12,828 sign-ups.

Silver Lining won Mumbrella’s Award for Sustainable Practices in 2024.

Shortlisted: Campaign Ad Net Zero Awards, Best Campaign for a Sustainable Behaviour Change APAC

More than 1.3 million Australians have the crucial skills to support people when it matters most.

657% uplift in visits to doingittough.org compared to the previous month.

Divesting from harmful industries such as fossil fuels with Bank Australia, you can put your money where it matters.
The campaign reached 10,123,531 Australians with 68 million impressions across digital channels.

The strategy was to simplify and normalise the stigma of mental health, by asking the audience would they know what to do of a friend, workmate of family friend confided in you about mental health issues they may be experiencing. A conversation may save a life.

To date, the film has had 364,000 online views.

If all Australians moved their money into ethical banking, then these destructive industries would simply not exist.

The ad received over 350,000 views on YouTube.

Now in its 4th year, Hoodies4Homelesses delivers over $250,000 worth hoodies in one night.

The campaign reached a total universe reach of 1.659 million for World Suicide Prevention Day.

‘How to Change the World in 60 Seconds’ tells minute-long tales of Bank Australia customers who are having a positive impact on people and the planet.

Silver Lining developed and designed a full brand architecture for SoilCQuest to launch the ForGood brand.

No one wants to talk, or even think about, child abuse - so how do you go about creating a campaign that forces people look and act.