FOR PURPOSE
The future of creative agencies?
To harness true collaboration that is not win-at-all-costs, but something where everybody wins.
Shared values
Shared goals
Purpose and impact driven
Ethical and inclusive
So out of the ashes of COVID, Silver Lining was born.
A full-service creative agency dedicated to collaborating with B Corp businesses, charities, and organisations who want to leave a positive impact on the world.
Rather than being fixated on profit, we aim to make a difference with any profits redirected into charity and social good.
It’s time to change the way we work and change the work we make
About
Our Mission |
To intentionally tackle social problems and improve communities, for people and the planet.
Our Vision |
To use creativity to make the world a more harmonious place.
Silver Lining only collaborates with not-for-profits, social enterprises and B Corp organisations. We do this by creating and executing effective creative campaigns across Advertising, PR, Broadcast, Digital, Direct, Radio, and Experiential.
Silver Lining is agile, employing local and diverse creative and production resources. We have a strict anti-offshoring policy, and only use sustainable and ethical suppliers.
Although we pay ourselves a modest wage, any profits are reinvested back into our clients as pro-bono work, collaborative initiatives or as straight donations.
See our impact here.
Silver Lining is housed within The Commons, a B Corp company housed in 54 Wellington Street, a 6-star Green Design and 5-star NatHERS rating.
Silver Lining is a certified B Corp, a contributing partner to 1% for the Planet, 1% Pledge and are members of Comms Declare, Clean Creatives, Ad Net Zero and Mentally Healthy
Our B Corp Journey
Our B Corp Journey
Client Partners
Photo credit | Charlie Ashfield
Jonny Clow
Managing Director &
Founding Partner
With over 20 years of experience, Jonny has worked with some of the biggest brands in the world, in varying roles in the UK, USA and now in Australia.
He founded BD Network in Melbourne in 2010, which went on to become Australia’s Best Emerging Agency and was named Australia's Most Awarded Small Agency. Jonny has been a key part of many award-winning campaigns at Cannes, Effies, Spikes and New York Festivals from his time in Australia at BD Network, Edge and Y&R.
While Managing Director, VERSA became Campaign Asia's Australian Digital Agency of the Year 2019, 7th Great Places to Work under 100 people 2019, AFR's 6th Most Innovative Marketing Company 2019 and the only Australian company to be recognised in Fast Company's Top 50 Workplace for Innovators 2019.
Jonny co-founded Silver Lining in 2021.
Ash Smithies
Account Director
After 11 years of agency and client-side experience in Sydney, Shanghai and Melbourne, Ash has developed exceptional Marketing and Communication skills. Ash has worked across well-known brands such as Cosmopolitan Magazine, Lee Denim, The North Face, Dyson, and Topshop. Over the last five years, Ash has been pulled towards projects that feel meaningful and has been working on brands that are contributing to the world in a positive way.
More recently, Ash has delved deeper into the mental health care space where she facilitated school workshops for teenage girls on topics such as confidence, mindfulness and mental health.
Ash joined Silver Lining in 2022.
Photo credit | Charlie Ashfield
Ella Wright
Account Director
Ella has a strong background in brand and marketing, having worked across a range of industries and Aussie brands including Woolworths, Qantas, Jimmy Brings and more. Her experience has helped her to develop a deep understanding of marketing best practice and campaign delivery.
Ella has pursued her passion for sustainable business practice further by completing her Masters in Sustainability at the University of Sydney. Ella has recently joined Silver Lining, brining her marketing and sustainability expertise to the role to inform client strategies and deliver meaningful campaigns.
What our clients say
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![Bank Australia logo]()
“We are so fortunate to have partnered with Silver Lining. Their model is really different and entirely refreshing. But most of all, they are super nice, clever, amazing people that we honestly love working with.”
Nicole Hunter | Head of Marketing -
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From the get-go, working with Silver Lining was a breeze. Conservation Volunteers Australia is a not-for-profit focused on nature engagement and using the power of people to tackle Australia's largest environmental challenges. In a nutshell, CVA helps connect people with important conservation needs to make real and lasting changes at scale - dedicated to helping people act for nature all over Australia. From ocean litter collection to bushfire recovery, citizen science activities, to building backyard Nature Blocks™ - helping people restore our native habitat in the built environment and support the threatened species that now live alongside us in cities. As these issues are so pressing and urgent, we often forget that everyday Australians don't often see the world as we do. This is where Silver Lining added real insights regarding how to appeal and reach our objectives – a creative campaign that could help fund our work and ensure we can continue for the next 40 years and fulfill our mission - a million more actions for nature by 2030. We are excited to see the results."
Ellie Corley | Strategic Partnerships Director
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"Working with Silver Lining brings an edge and creativity to our work that is unmatched. They have an empathy, sensitivity and understanding of the subject matter, while finding ways to bring images and words to life in a way that touches the audience. Not only is their work of high quality, they are wonderful people to be around."
Clare Kinsella | Director, Communication and Media -
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I’ve found the entire process working with Silver Lining super smooth and enjoyable. Ash, our Project Lead was responsive, super organised and solutions focussed. The team kept all the campaign elements on track and kept us accountable! No mean feat with several staffing changes at our end throughout the campaign. They presented a fresh creative and beautiful colour palette. The campaign’s achieved impressive results and we’re delighted with the outcomes.
Nikki Hogan | Director, External Relations
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![Vision Australia Logo]()
"Not only is Silver Lining have a genuine belief and enthusiasm that creativity can make the world a better place. Their purpose driven model ensures you only get the right specialist talent you need without any compromise on the creative product."
Jamila Savoy | Head of Communications and Brand
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![Doing it Tough logo]()
"Silver Lining Agency has played an important role in assisting the Doing It Tough project team in reaching men who are looking for support. They are always quick to understand the brief, share unique creative ideas, and bring campaigns to life efficiently. Jonny and Ash feel more like an extension of our team, rather than an external agency. We are strongly aligned in our purpose which is reflected in their not-for-profit model and B-corp certification."
Georgina Beasley | Communications Manager at Suicide Prevention Australia
