Silver Lining worked with Mental Health First Aid to hone their Mission, Vision, Values in to a 360 degree Brand DNA | Proposition, Brand Personality and Brand Attributes and Benefits.

Mental Health First Aid Australia is a national not-for-profit organisation that develops and evaluates training programs and trains and accredits Instructors.

The result was a new brand positioning with the tag line ‘For Anybody. For Everybody’.

https://mhfa.com.au/

Silver Lining has different processes to suit different needs and budgets. They ca include or not be limited to:

Discovery / Brand Audit: deep-dive into previous work, documents and marketing activities.

Brand DNA: Archetype, Mission, Vision, Values, Essence, Proposition, Personality, Benefits , Attributes.

Targets and Profiling.

Brand / Content Pillars.

Content Strategy Framework.

Ideas & Tactics.

Silver Lining worked with Warakirri College in New South Wales to define a differentiated brand DNA based around alternate education.

Silver Lining were commissioned to create a full brand DNA for Happy Fish.

Happy Fish have developed extensive networks from ocean-to-plate and evolved into a social enterprise committed to creating environmental and social benefits. 100% of profits go to supporting ocean regeneration, research and education.

The process involved collaborating to define their Archetype, Vision, Mission, Values, Proposition, Personality, Benefits and Audience Personas.

https://www.happyfish.org.au/