For-purpose agency, Silver Lining launches

Co-founded by creative director Alex Wadelton (The Right-brain Workout, ex-McCann, GPY&R, DDB) and managing director Jonny Clow (ex-VERSA, VMLY&R, BD Network) the duo will create social impact, with 100% of profits re-directed into charity and social good.

And they aim to make that difference by delivering ideas that work across advertising, PR, broadcast, digital, direct marketing, radio, and that-hasn’t-been-done-before for charities, not-for-profits, and big business committed to actioning their corporate social responsibility plans. Says Clow

“We’ve been having some amazing conversations with clients, who are all aligned in the belief that what we are offering can deliver truly powerful social impact. Added to that, I’m ecstatic to be running my own agency again.

Clow has worked with some of the biggest brands in the world, in varying roles in the UK, USA and now Australia. He founded BD Network in Melbourne in 2010, which went on to become Australia’s Best Emerging Agency and was named Australia’s Most Awarded Small Agency. Clow has been a key part of numerous award-winning campaigns at Cannes, Effies, Asia Spikes and New York Festivals from his time in Australia at BD Network, Edge, Y&R and VERSA.

Silver Lining launches with foundation clients Mental Health First Aid and Happy Fish Project, with some exciting new partners and projects to be announced in coming weeks.