Dark Cloud
With Climate Change very much on the agenda, Bank Australia is a certified B Corp, that do not invest in fossil fuels, live animal exports, the arms industry, gambling, or tobacco.
If all Australians moved their money into ethical banking, then these destructive industries would simply not exist.
Silver Lining
An integrated campaign aiming to highlight the role our money and our banks play in shaping the world we all live in. The campaign asks people to consider the power they hold in who they choose to bank with and the subsequent consequences of that decision. We can keep doing what we've been doing, or we can do something different and less destructive - ‘what happens next is up to you’.
The campaign ran across cinema, TV, digital display, socials, outdoor and in press. The campaign spots are voiced by Jack River, acclaimed songwriter and climate and social advocate.
To date the ad has received over 350,000 views on YouTube.
“We are so fortunate to have partnered with Silver Lining. Their model is really different and entirely refreshing. But most of all, they are super nice, clever, amazing people that we honestly love working with.”
Silver Lining Agency
Media Agency: Alchemy One
Post Production: Adam White
Sound: Jason Murphy, GASInc
Voiceover: Jack River
Snr Design: Matt Clare, Tim Wilson, Jess Elliott
Developer: Mark Rosendorff
