Dark Cloud
Benetas is an aged care service provider, operating across Victoria. Recent research from the organisation revealed that older Victorians prefer to maintain their independence by staying at home for longer, rather than moving into an aged-care facility or nursing home. However, many of these same seniors were reluctant to seek out and receive the necessary home care services to ensure they were being cared for.
Silver Lining
The campaign, created by Silver Lining, illustrates how receiving home care doesn’t have to impede seniors’ daily routines.
The integrated campaign runs across TV, radio out of home, digital and social.
Silver Lining Founder Jonny Clow said “Home is where the heart is and we would all like to stay there for as long as we can. The memories a home holds are defined by not only the people within it but also the things they accumulate over the years.”
Benetas General Manager Customer, Insights and Marketing Elyssia Clark said the campaign perfectly illustrated the reality of what home care actually involves. “We love the campaign and how it highlights this very simple and reassuring message to people wishing to remain at home.”
For more information on Benetas go to www.benetas.com.au. To view the campaign, click here.
Press coverage here.
Creative: Silver Lining
Copy: David Ponce De Leon
Production: Resolution Media
Producer: Georgia Fillmore
Producer: Shannon Swann
Director: Stu van Eysden
DOP: Cesar Salmeron
Ass Producer: Mia Hegarty
Camera Assist Austin Haigh
Gaffer Dan Coates
Grip Peter Stockey
Motion Control: Gerald Thompson
Photography: Matt Harvey
Media: Purple Frog
Digital Media: Sonar
Talent: Maggie Mason, Julia Schmid, Eli Korkus
Voice Over Talent: Kate Fitzgerald