Dark Cloud
The Climate Crisis is a topical issue we know Australians feel strongly and deeply about.
We know that 2050 is too late.
The time for decisive action on climate change is now.
Silver Lining
A campaign to announce Bank Australia’s leading commitments to net zero by 2035.
A climate action strategy that reduces emissions is an essential first step, whilst also demonstrating their role in supporting communities to respond to climate change in a way that’s regenerative and focused on a just transition.
The campaign is currently running across digital, outdoor and in press.
Media Agency: Alchemy One
Bank Australia will:
work with our customers to reach net zero emissions in our operations and portfolio by 2035
finance regenerative projects and services
help people reduce their emissions
support First Nations’ voice to lead the way on climate action.