Redirecting Profits for a Better World

At Silver Lining Agency, we believe in making a positive impact in both the corporate and non-profit worlds. We do this by making conscious decisions around how we run our business, who we partner with, and where we allocate our resources.

Here are some examples of the ways we have redirected our profits:

• Donating a percentage of our revenue to partner organisations that work towards sustainability, or social justice causes. We are certified partner of 1% for the Planet. Beneficiaries include SEED Mob and Greening Australia.

• Donating our time pro-bono, to drive fundraising or advocacy campaigns.

• Donating production funds to fund awareness-driven campaigns for not-for-profits.

• Funds raised via our campaigns.

• Discounting services through our rates.

Our commitment to redirecting profits back into charitable causes and campaigns is an ongoing initiative, and we continuously evaluate our efforts to ensure that we are creating the greatest impact possible.

We believe that investing in a better world is a smart business strategy and are proud to be a part of a growing movement of businesses that are leveraging their resources to do good.

Below are the core areas of Impact we focus on based loosely on the UN’s Sustainable Development Goals (SDGs).