2024 may not have been the best of years, but there were some good bits. Here they are, the cherries on top.
Film
Our love for cinematic puns and the fact that opposites attract continued into 2024 with ‘Glicked’.
Move over, Barbenheimer; there’s a new cinematic buzzword in town: Glicked.
With the simultaneous release of Wicked and Gladiator II, 2024 is shaping up to be another watershed moment for blockbuster filmmaking and marketing.
Oppenheimer went on to win everything in 2024 including 7 at the Oscars. But as Oscars performances go, Gosling, Slash and a load of Kens killed it, with this performance of ‘I’m Just Ken’. It was more than Kenough.
A double bill between Gladiator II and Paddington in Peru, heralded “Gladdington”.
What’s next?
Pick of the ads
Academy Award-winner Olivia Coleman stars as ‘Oblivia Coalmine,’ a power-hungry Big Oil CEO, in this campaign from Richard Curtis-backed Make My Money Matter.
The campaign, founded by filmmaker and activist Richard Curtis, aims to give savers more voice and choice over their money so that their pension, investments, and bank align with their values and build a better world.
Visit Oslo’s tourism campaign comes in the way of a satirical take on life in the Norwegian Capital. The video, which went viral follows a 31-year-old on a day around the city and opens with the line, ‘I wouldn’t come here’.
He carries on to tell you everything ‘wrong’ with Oslo, but in reality, he perfectly captures the charm of the city.
It’s Christmas ad season, and amongst the Coles elves, this spot from Disney introduced a fresh and unexpected holiday companion - a lovable octopus in its latest original short, The Boy & The Octopus.
Created by adam&eveDDB and directed by acclaimed New Zealand filmmaker Taika Waititi. Yes, it’s 4 minutes and yes it probably cost a lot of money, but this is Taika and Disney doing what they do best.
‘Ray the Rug’, a powerful short 6-minute film, featuring award winning British actor Ray Winstone.
The film highlights the global poaching crisis driving wild tigers towards extinction. Wild Tigers are being hunted for their skins, bones and parts by the illegal poaching trade. The global illegal trade in endangered species is worth around $USD 20 billion every year.
Bingeworthy
Gary Oldman was born to play Jackson Lamb, in the fourth incarnation of Slow Horses. The faultlessly directed spy thriller was back with an even more stellar cast – and its lead actor’s role evolving into something that is occasionally quietly beautiful.
Slough House, the building the ragtag spies in Slow Horses work out of, is not a peaceful place. The fixtures are decrepit, the decor hums with mid-century must, the office banter is neither respectful nor constructive and, by the end of the new run of Apple TV+’s prestige espionage drama, the windows are smashed and the walls are pocked with bullet holes.
Along with ‘Colin from Accounts’, it’s great to see Australian television booming. Boy Swallows Universe is a seven-part series based on the bestseller following a young boy who must navigate 1980s Brisbane’s criminal world. Felix Cameron went on to take out best actor at the Logies. a one-of-a-kind Australian period piece
Highly Commended
Industry Season 4 (Binge), Colin From Accounts 2, Presumed Innocent (Apple), Ripley (Netflix), The Responder (SBS), The Bear Season 4 (Disney), Rivals (Disney), The Day of the Jackal (Binge), Blue Lights Season 2 (SBS), True Detective: Night Country (Binge) and of course, Baby Reindeer (Netflix).
Climate and sustainability
While there's a lot to be worried about when it comes to the climate and nature crises, we must not lose hope - because hopelessness breeds apathy.
Let’s be truthful and not downplay or greenwash the situation. But it's also all our job to show that there is hope.
The Australian Government released its third Annual Climate Change Statement.
The statement reports progress on the government’s climate change and energy initiatives in 2024.
It’s showing clear progress towards Australia’s climate goals for 2024.
Here’s what’s going on:
this year, renewable energy is expected to power around 40% of Australia’s biggest electricity market
$22 billion was announced under the Future Made in Australia plan which will support the transition to a net zero economy
by 2030, emissions are projected to be 42.6% below 2005 levels in the baseline scenario.
Read more
Hawaii’s Historic Climate Lawsuit Settlement.
In June of 2024, Hawaii reached a historic legal settlement which included a commitment to decarbonizing its transportation system over the next 21 years. The settlement follows a lawsuit brought by youth activists, including young Native Hawaiians, who sued the state over the risks climate change poses to their communities.
This agreement comes nearly a year after devastating wildfires on the island of Maui destroyed the town of Lahaina. Wildfires such as this one have been linked to climate change.
Two cooler sections of the Great Barrier Reef could survive high global temperatures.
A northern and southern zone of the Great Barrier Reef could stay 1 degree Celsius cooler than surrounding areas into 2080 despite warming oceans.
The finding, from a new study, provides hope corals could survive high-carbon-emission scenarios, but comes with several caveats.
Read more
Spotify Wrapped
Australia’s 5 top local artists on Spotify in 2024:
The Wiggles
The Kid Laroi
AC/DC
Vance Joy
Rüfus Du Sol
Swiftonomics, a sky full of stars and a sibling rivalry.
Taylor Swift’s Australia’s Eras Tour ran across seven stadium shows, selling more than 600,000 tickets. There were forests, bicycles, columns of light, a doll house, fireworks, beaches, pumpkins, diamonds, flickering bracelets, trains, candles, smoke shows, snow, witches, tuxedos, neon golf clubs, and shooting flames. Snakes, confetti. Perfect storms.
The result was captivating from start to finish. Swift pulled off the impossible – the encapsulation of the good girl with the seductress, folklore with the snake. She was all four mythological Sex and the City characters in one. From Charlotte to Samantha, Miranda to Carrie, and back again using diametrically opposing forces to pinball the audience from one extreme to the other.
Swift's seven concerts helped generate more than $300 million for the Australian economy.
Taylor Swift has been criticised for her private plane usage, but claims to have bought double the amount of carbon credits needed to offset her flights for the Eras Tour. The pop star allegedly produced 138 tons of CO2 emissions in three months while commuting to visit Kelce, Newsweek reported.
Coldplay in contrast, announced that they reduced their touring carbon footprint by 59% compared with their previous world tour – via some creative methods that include kinetic dancefloors that allow dancing fans to generate electricity, recyclable LED wristbands and the band travelling by train.
The band’s pledge for the Music of the Spheres world tour, which began in 2022, was to reduce their carbon emissions from show production, freight, band and crew travel by “at least 50%”. Two years later, the band say they have surpassed that figure – with the help of their fans.
During the show, fans are also encouraged to hop on power bikes, which, along with solar installations and the dancefloors, charge smaller stage areas during concerts, as well as phone, laptop and tool-charging stations for the crew.
Coldplay’s data was collated by sustainability business Hope Solutions and their claims were verified by the Massachusetts Institute of Technology. MIT Prof John E Fernandez praised the band for “leading by example … to move the entire music industry toward true and humane sustainability”. Eighteen shows were powered entirely by a tourable battery system, made from recycled BMW batteries. For every ticket sold – 7 million so far – a tree has been planted through the global reforestation nonprofit One Tree Planted.
Will Oasis survive reformation? Definitely, maybe.
So the reunion could go either way. Its commercial success is obviously assured – the Oasis faithful are very faithful indeed, as demonstrated by the fact that even their most lacklustre albums sold millions; moreover, the crowds at Liam’s biggest solo shows suggested that their ranks were bolstered by an audience who couldn’t remember Oasis first time around: their streaming figures suggest that, almost uniquely among their peers, their music has cut through to younger listeners. One suspects its artistic success depends on whether the Gallaghers think they have something to prove 30 years on, in an era when their influence on current British pop appears to be nil. Or whether they approach it cynically, as a cash-grab into which they’ve been corralled by circumstance – it can’t be a coincidence that Noel’s attitude to reforming seemed to soften in the wake of a divorce that allegedly cost him £20m – and that’s going to be so rapturously received that what they sound like is besides the point. On one level a sure thing, it’s also attended by a sense of uncertainty: you can’t be 100% sure what’s going to happen, which I suppose makes it worth seeing.
Oasis will tour Australia in October and November 2025.
Our good news
On August 1st 2024, Silver Lining, along with Bank Australia picked up theMumbrella Award for Sustainable Practices.
This was the result of a sustained campaign called ‘Put Your Money Where it Matters’, delivered by four B Corps:
Bank Australia
Silver Lining
Alchemy One
Good&Proper
Bank Australia and Alchemy One worked with Scope3 to measure the digital advertising footprint and reduce CO2 emissions from all media activity. From an initial pilot of twelve campaigns, eleven showed significant gCO₂PM reductions (video -26%, native -48%, display -17.8% % change in gCO₂PM). These results were announced at the Programmatic Summit in February 2024.
The static PVC skins from our last outdoor campaign are currently being upcycled as solarised sheets for Sustain and Greening Australia to keep the soil warm and weed-free for their respective farms.
See the campaign here.
Digital Cameras came back
TikTok has brought back 2000s-era digital cameras — and it’s worth the hype.
Affectionately dubbed “digi cams” online, point-and-shoot cameras have become the new darling technology of Instagram girlies everywhere. This is in large part due to TikTok, where content about digital cameras has turned into a major trend. There, a simple photo slideshow showing off a person’s favourite cameras can garner more than 2.4 million views. People share tips for getting into digital cameras. Others talk about the best settings to take the perfect glamour shot. Many people rate the cameras in their collections. Even the cameras themselves are fun, since people decorate their cameras with sparkly stickers and beaded wrist straps.
Nostalgia definitely plays a role in the hype. While some people are buying cheap (but new) cameras on the TikTok shop or choosing to shell out for more impressive new models, many of the videos emphasise that digital cameras imbue the photos with that “vintage” mum-and-dad vibe from the 1990s and 2000s (if that’s when your parents grew up, that is). The act of using a digital camera definitely feels different when compared to shooting a pic on an iPhone.
TikTok, Reels and Memes
The Birth of Chill Guy
American artist Philip Banks created Chill Guy on October 4 last year. Banks introduced the character on X with an illustration captioned, “My new character. His whole deal is he’s a chill guy that lowkey doesn’t give a f**.” Since then, Chill Guy has evolved into a cultural phenomenon, capturing the internet’s imagination. The meme is used to depict everything from relatable life moments and workplace struggles to sharp political commentary. Its effortless coolness and charm have made it a viral sensation across platforms like TikTok, Twitter, and beyond.
From Memes to Mainstream
Brands and organisations were quick to harness Chill Guy’s viral appeal for promotions and marketing. Notable examples include Sprite Europe and the NFL, both of which incorporated the character into their social media campaigns, leveraging its universal relatability to engage audience.
A million different people : actors challenge
Miaow Miaow Miaow Miaow
The Collins Word of the Year 2024 is... brat
‘Brat’, newly defined in 2024 as ‘characterized by a confident, independent, and hedonistic attitude’, has been named Collins' Word of the Year 2024.
Inspired by the Charli XCX album, ‘brat’ has become one of the most talked about words of 2024. More than a hugely successful album, ‘brat’ is a cultural phenomenon that has resonated with people globally, and ‘Brat Summer’ established itself as an aesthetic and a way of life.
Pantone of 2024: Peach Fuzz
The soft, heartfelt hue expresses the desire to nurture kindness, compassion, and connection. More than that, it fosters a deep coziness as we seek a peaceful future.
Rachael Gunn
Aussie cult figure Rachael “Raygun” Gunn remains trending. The Australian cult hero has been celebrated and eviscerated around the globe since her viral bomb at the Paris Olympics.
Recently she’s been the motivation behind popular Halloween costumes, tattoos, statues, touchdowns in the NFL and possibly, an inspired new musical. If you want a workout to get rid of the Christmas spread, then check out the moves below.
Olympics 2024
The total of gold medals won in Paris, 18, is the most ever won by an Australian team at any Games in history, leaving us fourth on the medal table.
See some of the highlights over the time it takes to play the national anthem.
Surfer appears to defy gravity in Tahiti
On the other side of the world, Brazil's Gabriel Medina appeared to defy gravity while celebrating a record-setting ride.
The Brazilian surfer faced off against Japan's Kanoa Igarashi in the third round of the men's surf competition in Teahupoʻo, Tahiti. The Olympic surf competition is taking place nearly 10,000 miles away from Paris off the coast of the South Pacific French Polynesian island.
In the fifth heat of the matchup, Medina caught a massive barrel, then triumphantly exited the wave. He leapt off his board above the wave with his arms extended, confident that he'd just secured a big score. The resulting photo somehow topped his ride.
Photographer Jerome Brouillet set himself up in the perfect spot to capture the moment while shooting the event for AFP and Getty Images. Without context, his photo needs to be explained to be believed.
In the image, Medina and his board appear to hover over the water in defiance of gravity. Medina is upright as if he's standing on stable ground with his right hand outstretched giving a No. 1 sign. His board — tethered to his left ankle — is also upright on the same invisible plane as Medina.
Nature and biodiversity
Back to nature in Australia, for the future of koalas
Working with more than ten land-based renaturation organisations in northern New South Wales and southeast Queensland, WWF supported 10 plantings involving 263 volunteers to bring vegetation back to areas affected by Australia’s wildfires. Actions included monitoring 72 koala sites and 50 new agreements (“Land for Wildlife”) with private landowners to protect 2,464 hectares of koala habitat. WWF-Australia has also developed 15 partnerships with universities, federal, state and territorial agencies, indigenous and non-profit organizations to manage wildlife sanctuaries. In addition, WWF is working to restore more than 85,000 hectares of landscape and reduce threats to native wildlife. More than 1,000 phototraps are monitoring the recovery of animal species in these regions with the help of artificial intelligence through the “Eyes on Recovery” project. WWF’s work for the future of koalas does not stop.
Tigers are on the rise
The first victory for endangered species conservation features the tiger. While there were only 3,200 tigers in the wild in 2010, by July 2023 the Global Tiger Forum estimated a total of 5,574 tigers, a 74 percent increase from 13 years ago. The greatest successes are in Bhutan, where the latest survey recorded a 27 percent increase in tiger populations: there are now 131, up 28 from the last survey dated 2015. This study covered 85 percent of the country’s land area, and tigers were detected by 15 percent of the 1,201 phototraps placed in the study area. Bhutan holds the world record for tiger sightings at the highest elevations (above 4,400 meters), and this survey confirms that these iconic felines breed at different altitudes. In addition to estimating the tiger population in the country, the survey identified the main threats to the big cats. Poaching, habitat loss and human-wildlife conflicts still pose threats to the species’ survival. India’s population is also growing: according to the latest census, there are 3,167 tigers living in the country, 200 more than four years ago. This achievement shows that the joint work of the government and numerous partners, including WWF, has resulted in a significant step forward in protecting the species. Tigers, however, are still endangered by poaching, which resells their skin and other body parts, used as ingredients in traditional Eastern medicine, for gold on the underground market. Habitat fragmentation also threatens the tiger’s survival, so efforts to protect them must and will continue thanks in part to WWF’s work and the support of its supporters.
Rafael Fernández Caballero won the Ocean Photographer of the Year 2024 with his stunning image of a Bryde’s whale taking a bite.
Here are some of the finalists from the 2024 Comedy Wildlife Photography Awards competition.
Laura Jones
Portrait of Tim Winton
Winner of the Archibald 2024.
Some of our work in 2024